The continued success of any business relies on constantly finding new and returning customers. Whether these are individual customers or other businesses, sales acquisition is a sustaining force. That is why lead generation is another important component to success. The process of finding and pursuing new customers can help keep the business moving upwards in […]
Guest Contributions by B2B Experts
This blog consists of the very best articles and blog posts we’ve curated from B2B experts across the web. These posts cover a wide variety of B2B business topics, however, we will ensure the focus remains on how great marketing B2B processes and programs lead to revenue growth – and insight on actions you can take to realize those improvements.
We are into the second month of the new year. Is your 2018 revenue growth plan on schedule? Are you thinking that more of what you did in 2017, plus a motivational sales meeting and some organic growth will take care of your growth targets? Or is the plan to solve the need by hiring […]
Writing your own web copy or venturing into the world of content marketing for the first time? Don’t be afraid — online content isn’t that scary. In fact, effective online content could be one of the most lucrative investments you’ll ever make as business. Why? It can massively improve your search engine optimisation and rankings, […]
Here’s where my clients and I gained traction using B2B content tactical choices this year. I’m a trendspotter and I like to think, a trendsetter, too. What I mean by that is that my clients come to me for well-written content and impactful content strategy first; however, by always learning and growing in my field […]
Your product is about you, and your client does not care about you, they care about improving their business outcomes. The critical focus should be on the quality of the conversations. Are the conversations respectful, intellectual, valuable, filled with new creative ideas, authentic, and thought provoking? Or are they directive, guarded, calculated, and non-engaging, addressing […]
Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively make a difference and leave a personal legacy of good when we move on from this existence. Jung addresses this in his Individuation process and […]
Retention marketing should begin immediately after the sale. Why? A better customer experience starts with overcoming the natural human tendency for buyer’s remorse. Marketers should start new customer relationships by signaling cognitive closure.
The American Marketing Association recently wrote an article about the opportunities for podcasting. Some of their more riveting stats? “Each month, 4,000 podcasts are added to iTunes. Forty-two million Americans listen to an average of five episodes a week.” The article cited an underwriting frenzy by advertisers to gain access to this “affluent” community. It […]
A recent Manpower study revealed that the most difficult position to fill is a Sales Representative and that is especially true in 2017. Why is finding top performing sales talent so tough? When recruiting the best salespeople, it is all about the details. Your “gut feeling” about an applicant is no guarantee of success. Carefully […]
Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. Best-in-Class Marketing organizations are those that earn 90 or greater out of 100 […]