B2B Revenue GrowthGuest Contributions by B2B Experts

This blog consists of the very best articles and blog posts we’ve curated from B2B experts across the web. These posts cover a wide variety of B2B business topics, however, we will ensure the focus remains on how great marketing B2B processes and programs lead to revenue growth – and insight on actions you can take to realize those improvements.

 

Marketing Conversion Funnel for B2B Customer Relationships

The Funnel Beyond the Funnel: Deepening B2B Customer Relationships

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80 to 85 percent of their effort goes to customer acquisition. This is a mistake. […]

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easy button

How to Churn Out Awesome Case Studies

Everyone agrees that Case Studies are effective and super-important. Yet, marketing teams could be creating more Case Studies. We always find that there are only a handful of Case Studies in a given organization, even though there are several customers and success stories that should make their way into compelling Case Studies. We do understand […]

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Niche Marketing

How to Define Your Content Marketing Goals to Pay Dividends

Previously we discussed three content marketing strategy types; Inbound, Addictive, and Tentpole. Today I’d like to expand upon that concept and look at three content marketing goals and then tie them to our previous discussion on content marketing strategy types. Engaging in content marketing to achieve your SEO results is a common business goal, but it’s not […]

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Determining Good Leads From Bad

The continued success of any business relies on constantly finding new and returning customers. Whether these are individual customers or other businesses, sales acquisition is a sustaining force. That is why lead generation is another important component to success. The process of finding and pursuing new customers can help keep the business moving upwards in […]

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Marketing Content

Ready, Steady, Write! 6 Tips for Effective B2B Content Creation

Writing your own web copy or venturing into the world of content marketing for the first time? Don’t be afraid — online content isn’t that scary. In fact, effective online content could be one of the most lucrative investments you’ll ever make as business. Why? It can massively improve your search engine optimisation and rankings, […]

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Overhead View Of Two Businessmen Having Meeting In Office Lobby

Don’t Focus on Your Product…Create Compelling Conversations

Your product is about you, and your client does not care about you, they care about improving their business outcomes. The critical focus should be on the quality of the conversations. Are the conversations respectful, intellectual, valuable, filled with new creative ideas, authentic, and thought provoking? Or are they directive, guarded, calculated, and non-engaging, addressing […]

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