Welcome to Great B2B Marketing

Thanks for joining me. While this is the first post at Great B2B Marketing, I have been blogging for some time at my company’s Web site: www.fusionmarketingpartners.com.  You can check out many of my older posts there. Having written four books about b2b marketing and sales, I have a lot of thoughts to share. And of course I welcome your thoughts and comments so keep them coming.

From my long experience on the client side as well as a marketing consultant helping companies build their own unstoppable marketing machines, I believe there are several common themes of concern that need to be addressed:

1. The continuing gap that exists between marketing and sales departments. This problem is costing organizations tremendously in sales and profits. The good news is that this can be fixed.  I have a presentation on bridging the gap between marketing and sales that I am happy to send you.

2. A failure to  clearly articulate a compelling and differentiated value proposition.  I have lots of good ideas to help you do this and a terrific white paper on the subject.

3. A broken or ineffective marketing and sales model.  You gotta have this one right to be successful in b2b marketing and sales. You will find this to be another common theme in my blog postings.

4. Not understanding who your best prospects are and where to find them. To paraphrase Sun Tzu (from The Art of War), “Pick your marketing battleground very carefully.”

The Business Value Hierarchy

business value hierarchyA strategic approach to cure underperformance and leapfrog your competition

Protect and enhance your marketplace value by either becoming a top player (perhaps “the” top player) in your value category or better yet, launching yourself into a higher-value and more profitable category.  » Download the Whitepaper

That’s just a sampling of what we are going to be discussing.  I look forward to the dialogue.


Chris Ryan

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One comment

  • William Nathan December 4, 2020   Reply →

    Thank you for sharing the idea it’s really very helpful for who’s struggling to rise in B2B marketing and keep on posting the article such as this one

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