What makes “good writing?” Is it sophisticated language? Is it exploring intelligent topics? And what about engagement? And how does telling stories relate to good marketing content?
I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The […]
With apologies to my excellent English teachers over the years, the headline of this post illustrates why attention to detail is so important in marketing. All of us make mistakes, and I have made many. But keep in mind the old carpenter’s expression, “It is better to measure twice and cut once.” Likewise, it is […]
I do a lot of copywriting in my job: both for clients and our own promotional purposes (books, articles, etc.). Because of this, finding tips and reminders for how to be a better writer are always welcomed. I always want to make sure my writing and that of others at Fusion Marketing Partners is on […]