An interesting conversation I had with a prospective CEO client occurred when I gently tried to tell him that his website was doing his company more harm than good. His response: “Why do I even need a website – isn’t that what I pay my salespeople for?” This was surprising because prospects who visited the […]
Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly (e.g. via eCommerce) – you need to maximize its efficiency and effectiveness. At our company, we get to see and make recommendations […]