In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when the best strategy is to pursue an aggressive content practice (including thought leadership), and times when the best approach is to focus on other areas of the business. Following are some of the questions and […]
During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to do the tough but valuable work to help you and your company come out of the other side stronger and in a better position vs your competition. You can listen to the replay of my […]
At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes, a company is new to content marketing and sees the benefits of being a thought leader/branded authority but they aren’t sure how to get there. In other cases, the company has taken […]