Social media (SM) science is so squishy. Like me, many SM managers remain frustrated about the real, not imagined, impact of our efforts. And of course, the worst case is when the people funding our platform activities become so frustrated that they kibosh all or part of our programs. In my 25+ years in business, […]
Social media has caused a debate about whether this pull marketing technique can be used to generate leads and produce revenue. This article talk about the author’s experience in generating B2B leads and revenue by using social media and pull marketing strategies.
Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy immediately stated, “I hate social media. I know social media would be good to help me sell books […]
I have seen a repeated pattern when it comes to using social media in B2B marketing. A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy. The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise […]
No one would think of visiting the President of the United States in jeans and their favorite rock concert T-shirt. The Oval Office itself deserves respect. The different social media communities on the Web have their own conventions as well. Think of one of the most prevalent business social media platforms: LinkedIn is a community for […]
Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to […]