How to Become a B2B Lead Generation Master

Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many?  Considering the stakes, it behooves you to take lead generation seriously and become a master.  At […]

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Leverage Partnerships to Find New B2B Sales Leads

Partner marketing programs can be one of your best sources for new sales leads, for the following reasons: Partners open up access to totally new markets. Partner recommendations can give you a leg-up in credibility, especially if you are dealing with their existing customers (quality of exposure) Depending on how well known the partner is, […]

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B2B Marketing Cold Calling – The Pros and Cons

Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue.  Here are some of the plusses and minuses. Pros of Cold Calling: If you […]

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In B2B, It’s All About the Marketing Offer

Assuming that you have a quality product or service, with a compelling value proposition, aimed at the right target audience, the marketing offer will be a key difference in your success (or lack thereof). So what do I mean by offer? In simple terms, a marketing offer is what you propose to give to the […]

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Sales Lead Generation – by Christopher Ryan

I talk to a lot of B2B marketers, CEOs and business owners and get to hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every situation is unique, there are four problems that we see repeatedly: 

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