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Marketing Trends

December 22, 2015January 22, 2016  by Christopher Ryan

B2B Sales and Marketing Trends for 2016

At the end of each year, my team and I publish a report on the major B2B marketing and sales trends. The idea is not to show how smart we are but rather to provide ideas you can start using immediately to grow your business. Feel free to download the full report. Trend 1 – […]

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in B2B / Marketing Trends 0 comments
September 10, 2015September 19, 2015  by Christopher Ryan

Disturbing Marketing Trends

I just read an interesting article by Dillon Baker published in The Content Strategist.  It’s titled 13 Stats That Should Terrify CMOs . These trends should not only terrify CMOs, but also CEOs, CFOs and CSOs.  In fact, anyone with a “C” as the first letter of their title should be concerned.  You can read […]

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in Marketing / Marketing Trends 1 comments
January 6, 2015March 23, 2015  by Christopher Ryan

B2B Sales and Marketing Trends for 2015

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. The purpose or the report is to provide information that is timely and actionable. You can read […]

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in B2B / Marketing Trends / Sales and Marketing 2 comments

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Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

    Critical Thinking
    Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illogical... » Read More

    Category: Guest Expert Contributor

     

    8 Essential B2B Marketing Questions: Ignore these at your peril

    B2B Marketing Questions
    "Good questions outrank easy answers" - Paul Samuelson Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a g... » Read More

    Category: B2B Marketing , Lead-to-Revenue

     

    What goes into a business model?

    In 1904, King Gillette, the founder of Gillette Razors, not only invented, through patents, the razor, the blade and the combination of the two but King Gillette invented a new business model. The business model, known t... » Read More

    Category: Guest Expert Contributor

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
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