In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I talked about the reasons why so many of us have been frustrated with sales and marketing technology. One of the primary reasons is the huge imbalance about what is promised and what is delivered. This […]
In my last post, I talked about how the promise of marketing automation is often not matched by the reality. And one of the most important aspects of achieving success is to make sure your technology is a good fit with the size of your organization and the complexity of your marketing and sales processes. […]
One of the most important enablers of an effective lead-to-revenue framework is marketing technology, which, combined with CRM and a great website, gives you a powerful platform for growing profitable revenue (always the best kind of revenue). And the good news is that there is a proliferation of solutions available, driven by the need for […]