Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” This basically means that if you are currently doing little or nothing, chances are you will […]
Sometimes the smallest action can have a large impact on your ability to achieve marketing success. This article covers six specific things you can do to take small actions and achieve big marketing success.
It is not enough to execute good marketing programs – you also need to know the measurement criteria that define marketing success. This article discusses six marketing measurement categories.
This article discusses a specific formula for B2B marketing success. Frequency and impact are covered as imporant elements of marketing strategy as well as talking to your prospects when they are in a receptive mindset.