Does Your Marketing Produce Accolades or Action?

MCI was a powerful company in the 1990s. And while MCI was known for producing very cool advertising – unfortunately, the business results never seemed to match the messaging “creativity.” This is just one example – how about the many $1 million plus Super Bowl ads that have produced a lot of attention but virtually no […]

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How to “Engineer” a Marketing Fiasco

Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually through networking with people they already know). Encouraged by their first few orders, the company promotes those engineers or product developers to fill the marketing and sales roles. Who better to […]

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10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two

Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011.  You can find that article here.  Following are habits 6-10. Habit 6:  Work your social media plan.  This is the year to really make social media work for your organization.  If you haven’t already started […]

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How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan

I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials.  Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk […]

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Are You Playing to Win in B2B Marketing? – by Christopher Ryan

While confidence is important in any endeavor, it is especially true in marketing and sales. You must believe that you have the right product or service; you must believe that it offers real benefits; and you must believe that you are promoting it to the right individuals using the best marketing strategy. The economic trend may […]

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