Content creation has become a key factor in driving marketplace differentiation, revenue growth and brand awareness. However, as the practice continues to evolve and flourish as part of a solid B2B strategy, there has been an influx of badly written, ineffective content generated by businesses who lack awareness of how to execute powerful, purposeful material […]
One of my favorite business writers, Bob Bly, published an intriguing article in an October, 2015 newsletter on the topic of whether a marketing generalist or specialist is preferable. Bly opened his article as follows: Robert Heinlein, the great science fiction writer, despised the idea of specialization. “Specialization is for insects,” wrote Heinlein. “A human […]
This article talks about the benefits of pull marketng and why it is a better B2B marketing strategy than the annoying and ineffective push marketing. The key is to inform and educate your prospects before you try to sell them.
Companies of all sizes face the prospect of transforming their marketing with a more effective strategy. This article discusses the steps necessary to achieve a complete B2B marketing turnaround in 105 days.
This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.
This article discusses a specific formula for B2B marketing success. Frequency and impact are covered as imporant elements of marketing strategy as well as talking to your prospects when they are in a receptive mindset.
I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. He said that many people have noble intentions and […]
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might […]
With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever. I know it is tough to close out the year strongly while simultaneously planning for the future, […]
Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”. Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to […]