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Marketing Plan

June 18, 2014  by Christopher Ryan

Sales and Marketing Plans Need to be Aligned

As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets. In the best-case scenario, we get to […]

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in Marketing Plan / Sales Model / Sales Plan 7 comments
December 8, 2011  by Christopher Ryan

6 Tips to Prepare for B2B Marketing Victory in 2012

With only about three weeks to go in 2011 I hope you are turning at least some of your thoughts to what you will do in the coming days to ensure that 2012 is your best year ever.  I know it is tough to close out the year strongly while simultaneously planning for the future, […]

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in Marketing Plan / Marketing Process / Marketing Strategy 5 comments

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Latest Posts

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Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

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    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    Use Pull Marketing for Easier and More Productive B2B Sales

    Pull Marketing
    In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no one wants to talk to me. They don’t answer the phone, they don’t return my voice messages, and they almost never respon... » Read More

    Category: B2B Sales , Pull Marketing

     

    Sales and Marketing Plans Need to be Aligned

    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are... » Read More

    Category: Marketing Plan , Sales Model , Sales Plan

     

    Why I Have (Almost) Stopped Blogging

    Quit Blogging
    Anyone who has recently visited my blog site at Fusion Marketing Partners will notice a lack of fresh content. I’ve always preached the doctrine of creating a steady stream of blog content to my clients so why aren’t I t... » Read More

    Category: B2B Marketing , Blogging

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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