This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me […]
This is part 2 of a two part blog series on B2B marketing offers. Click to view part 1 on Criteria of an Effective B2B Offer. In my last blog post, I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer. Keeping this […]
Assuming that you have a quality product or service, with a compelling value proposition, aimed at the right target audience, the marketing offer will be a key difference in your success (or lack thereof). So what do I mean by offer? In simple terms, a marketing offer is what you propose to give to the […]