B2B Marketing managers spend a great deal of time analyzing marketing metrics. This article discusses the importance of the number one: one primary message, one sales model, and one action every day to improve your results.
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I just read an interesting post from Gerhard Gschwandtner, Founder and Publisher of Selling Power, titled How Much Energy Does it Take to Make a Million Dollars? The crux of the article is that it is not the amount of energy expended but rather the type of energy that counts. The same is true in […]
Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Or there may be resources such […]