marketing message Archives - B2B Marketing Blog

May 2, 2016 by Christopher Ryan

Asking “Why” Makes Your Marketing Content More Effective

This post is short and sweet, but it also highly important to your success as a B2B marketer. As someone who writes lots of marketing content for clients as well as our own needs, I (and my more talented teammates) produce lots of copy on subjects like product features, benefits, positioning, FAQs, etc. But all […]

Are Your Marketing Claims Believable?

Today’s post was motivated by an unsolicited email I received from an outsource payroll company, that made the following two claims: If your business has fewer than 20 employees, statistics have shown that you can save money by outsourcing your payroll operations. On average, 40% of the entire administration time of a small business deals with […]