Marketing Influence Archives - B2B Marketing Blog

July 21, 2017 by Christopher Ryan

6 key Rules to Expand Your B2B Marketing Influence

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about this subject in 2011 and updated the material for my 2015 book, Winning B2B Marketing . And whether you are a one-person consulting shop, work for a mega corporation, or anything in between, you need […]

How to Expand Your Circle of Marketing Influence by Christopher Ryan

Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. Those nearest to the core are loyal, lifetime customers, […]