Go-to-Market-Marketing

9 Essential Go-to-Market Steps that Aren’t Just About Marketing

Think developing a go-to-market strategy is the sole responsibility of your marketing department? If so, you’re setting yourself up for failure. A comprehensive strategy includes much more than just marketing messages. To be effective, it must include participation from across your company, including these nine areas of focus: 1. Target Market/Customer: If you are developing […]

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Market Research – 8 Strategies for Getting it Right, Quickly

I had a really good conversation with a business colleague who is launching his products into a new channel, with fresh messaging, pricing, etc. We talked about all the various ways of validating the concept before formally announcing it to the world. Like all entrepreneurs, he wanted to know that his chances for revenue and […]

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