My team and I are always preaching the doctrine the consistent and predictable lead generation “engine.” The fact is this: Even the most creative branding and awareness-building program won’t produce the desired results unless you can efficiently work prospects through the system and produce revenue at the other end. But like everything else in marketing, […]
Today’s post is about realism, which is the opposite of the magical thinking. Wikipedia defines magical thinking as “…thinking that one’s thoughts by themselves can bring about effects in the world or that thinking something corresponds with doing it.” In the world of marketing and sales, magical thinking is confusing what you want to happen […]
Smart B2B marketers start their year-end planning early. This article discusses six action items you can take to improve your 2013 B2B Marketing results.