How to Become a B2B Lead Generation Master

Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many?  Considering the stakes, it behooves you to take lead generation seriously and become a master.  At […]

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Leverage Partnerships to Find New B2B Sales Leads

Partner marketing programs can be one of your best sources for new sales leads, for the following reasons: Partners open up access to totally new markets. Partner recommendations can give you a leg-up in credibility, especially if you are dealing with their existing customers (quality of exposure) Depending on how well known the partner is, […]

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Use Social Media and Pull Marketing to Generate Business

Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.” When I founded Fusion Marketing Partners, my objective was […]

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In B2B, It’s All About the Marketing Offer

Assuming that you have a quality product or service, with a compelling value proposition, aimed at the right target audience, the marketing offer will be a key difference in your success (or lack thereof). So what do I mean by offer? In simple terms, a marketing offer is what you propose to give to the […]

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B2B Marketing Lead Reactivation “Phoenix” Project

How to Generate Revenue from Your Dead Lead Pool Most companies have a database of contacts that have gone stale. There are a variety of different names for these lists including: the dead lead pool, lapsed customer list, or inactive database. But whatever we call it, this group of people/companies often have significant revenue potential. In […]

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Sales Lead Generation – by Christopher Ryan

I talk to a lot of B2B marketers, CEOs and business owners and get to hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every situation is unique, there are four problems that we see repeatedly: 

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