Many companies need to transition from push marketing to pull marketing. This article discuses the pitfalls and strategies of converting from an outbound to inbound marketing model.
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I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials. Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk […]
Why You Need to Explore the Pull Marketing Model Imagine the next meeting of the local B2B marketing group, and you stand up and say. “‘I’m Chris R and I used to be a pusher.” Not a pusher of drugs of course, but a pusher of marketing. Most of us who have been in the […]
I talk to a lot of B2B marketers, CEOs and business owners and get to hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every situation is unique, there are four problems that we see repeatedly: