Digital Strategies

How Digital Strategies Support B2B Revenue KPIs

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael Spinosa, President of Unleashed Technologies. As a fractional CMO, this subject is vitally important to me and my clients and should be to most companies, especially in the B2B space. There are plenty of good […]

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How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at. Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop and restart […]

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Digital Marketing – How to Use it to Beat Large Competitors

Being a smaller fish in a pond full of big fish can be a daunting position. Fortunately, there are a few advantages to being the underdog. First of all, your competitor probably doesn’t know you as well as you know them (see below). You can pivot on a dime where it takes the big company […]

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Winning Digital Marketing Strategies

I just had the opportuntity to participate in an interesting eBook project.  The DigitalMarketingOne.com folks (part of CustomerThink) brought 15 highly experienced authors together (including yours truly) to produce an eBook titled Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs.  The book covers three primary subject areas: Channels: advertising, search marketing, mobile […]

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