I have been writing for decades, including sales strategies, proposals for products, web content, multi-million-dollar, global PR budgets, and a few books along the way. And as a long- time marketing and sales writer and communicator, I work as a marketing consultant to help my clients achieve their business and personal objectives.
Content creation has become a key factor in driving marketplace differentiation, revenue growth and brand awareness. However, as the practice continues to evolve and flourish as part of a solid B2B strategy, there has been an influx of badly written, ineffective content generated by businesses who lack awareness of how to execute powerful, purposeful material […]
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieves the intended results. I do this not only to help the readers of my blog, but also because I need the useful reminders myself on how to communicate in […]
B2B copywriters need to remember that their job is to be clear in their communications. This article includes five tips to ensure that your copywriting generates the desired results.
I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The […]
Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these outcomes are good, but they are not the reason we marketers should spend so much time thinking about our creative platform. Rather, our goal is to drive action. That action may […]
I do a lot of copywriting in my job: both for clients and our own promotional purposes (books, articles, etc.). Because of this, finding tips and reminders for how to be a better writer are always welcomed. I always want to make sure my writing and that of others at Fusion Marketing Partners is on […]
It is said that “a picture is worth a thousand words.” While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words allow you to form pictures in your mind that are sometimes as real and vivid as the actual […]