Quick Insights for Creating Valuable Content

Content creation has become a key factor in driving marketplace differentiation, revenue growth and brand awareness. However, as the practice continues to evolve and flourish as part of a solid B2B strategy, there has been an influx of badly written, ineffective content generated by businesses who lack awareness of how to execute powerful, purposeful material […]

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Are Your Marketing Claims Believable?

Today’s post was motivated by an unsolicited email I received from an outsource payroll company, that made the following two claims: If your business has fewer than 20 employees, statistics have shown that you can save money by outsourcing your payroll operations. On average, 40% of the entire administration time of a small business deals with […]

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In B2B Marketing Your Job is to Motivate – by Christopher Ryan

Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these outcomes are good, but they are not the reason we marketers should spend so much time thinking about our creative platform. Rather, our goal is to drive action. That action may […]

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