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Content

Content Marketing
February 6, 2020February 6, 2020  by Christopher Ryan

Content Marketing – Quality vs. Quantity

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.

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in Content / Content Marketing / Marketing Strategy / Writing 2 comments
Content Marketig
April 24, 2019  by Christopher Ryan

Are You Wasting Time and Money on Content Marketing?

As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a lot of opinions and comments about content marketing, ranging from: “It doesn’t work, so why the heck are we doing it?” “I think it might help us, but we have no way of measuring results.” […]

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in Content / Content Marketing 0 comments
Imperfection is perfection in B2B content marketing
April 19, 2018  by Kimberly Reichert

When Perfection is Frowned Upon

A perfect “10.” For some women, this might elicit memories of the ultimate perfect score: Romanian gymnast, Nadia Comaneci at the 1976 Olympics in Montreal. For men, the ultimate example of perfection might be the never repeated 17-0 season that the Miami Dolphins had in 1972 – which included their path to Super Bowl glory. […]

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in Guest Expert Contributor 0 comments
June 3, 2014June 3, 2014  by Christopher Ryan

Three Essential Content Marketing Practices

When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager. I always found Bryant to be sharp, focused, and a person who is good at grasping and presenting the essentials of complex topics in a way that makes them useful to his readership. Bryant’s latest […]

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in Content / Content Marketing / Marketing 1 comments
August 10, 2012  by Christopher Ryan

Top Three Signs Your Marketing VP Might Be in Trouble

Every marketing VP has a tough job. This article discusses how to recoginize the danger signals that may prevent your marketing VP from doing an effective job.

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in Content / Marketing / Marketing VP 1 comments
December 20, 2011  by Christopher Ryan

Say What You Mean – Mean What You Say

I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore.  The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The […]

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in Content / Copywriting / Writing 5 comments
September 29, 2010May 8, 2017  by Christopher Ryan

Deadly Sins of Marketing Copywriting

I do a lot of copywriting in my job: both for clients and our own promotional purposes (books, articles, etc.). Because of this, finding tips and reminders for how to be a better writer are always welcomed. I always want to make sure my writing and that of others at Fusion Marketing Partners is on […]

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in Copywriting / Marketing Strategy / Writing 2 comments
June 7, 2010April 27, 2017  by Christopher Ryan

A Word is Worth a Thousand Pictures

It is said that “a picture is worth a thousand words.”  While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words allow you to form pictures in your mind that are sometimes as real and vivid as the actual […]

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in Content / Copywriting / Marketing Strategy 1 comments

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Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

    Critical Thinking
    Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illogical... » Read More

    Category: Guest Expert Contributor

     

    8 Essential B2B Marketing Questions: Ignore these at your peril

    B2B Marketing Questions
    "Good questions outrank easy answers" - Paul Samuelson Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a g... » Read More

    Category: B2B Marketing , Lead-to-Revenue

     

    What goes into a business model?

    In 1904, King Gillette, the founder of Gillette Razors, not only invented, through patents, the razor, the blade and the combination of the two but King Gillette invented a new business model. The business model, known t... » Read More

    Category: Guest Expert Contributor

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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