As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a lot of opinions and comments about content marketing, ranging from: “It doesn’t work, so why the heck are we doing it?” “I think it might help us, but we have no way of measuring results.” […]
A perfect “10.” For some women, this might elicit memories of the ultimate perfect score: Romanian gymnast, Nadia Comaneci at the 1976 Olympics in Montreal. For men, the ultimate example of perfection might be the never repeated 17-0 season that the Miami Dolphins had in 1972 – which included their path to Super Bowl glory. […]
When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager. I always found Bryant to be sharp, focused, and a person who is good at grasping and presenting the essentials of complex topics in a way that makes them useful to his readership. Bryant’s latest […]
Every marketing VP has a tough job. This article discusses how to recoginize the danger signals that may prevent your marketing VP from doing an effective job.
I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The […]
I do a lot of copywriting in my job: both for clients and our own promotional purposes (books, articles, etc.). Because of this, finding tips and reminders for how to be a better writer are always welcomed. I always want to make sure my writing and that of others at Fusion Marketing Partners is on […]
It is said that “a picture is worth a thousand words.” While this can be true, it is also true that a mere handful of words can have more power and impact than a thousand pictures. Words allow you to form pictures in your mind that are sometimes as real and vivid as the actual […]