As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a lot of opinions and comments about content marketing, ranging from: “It doesn’t work, so why the heck are we doing it?” “I think it might help us, but we have no way of measuring results.” […]
Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have been pushing offers and content and communicating as often as they can – without turning off their prospects. Laments ring out: Why can’t anyone make a decision? What are they waiting for? Why won’t my […]
At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes, a company is new to content marketing and sees the benefits of being a thought leader/branded authority but they aren’t sure how to get there. In other cases, the company has taken […]
Next month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads. I am looking forward to the […]
What makes “good writing?” Is it sophisticated language? Is it exploring intelligent topics? And what about engagement? And how does telling stories relate to good marketing content?
If you’ve been marketing content for long, you probably don’t need to be told that it’s tougher than ever before to get people to take notice of a given piece. To begin with, search engines are getting pickier about keywords and how they are used to deliver search results.
A simple checklist to produce impactful explainers that get the job done without breaking the bank One of my friends at a client company always says, “Just because you can do it doesn’t mean you should.” I feel that way about many explainer videos I come across. I try not to judge but…really? With all […]
There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, […]
When I served on the AIM board, I occasionally had dealings with Bryant Duhon, the organization’s editor and community manager. I always found Bryant to be sharp, focused, and a person who is good at grasping and presenting the essentials of complex topics in a way that makes them useful to his readership. Bryant’s latest […]
Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.