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Company Value

August 25, 2020August 26, 2020  by Christopher Ryan

How to Build Company Value in a Down Economy

Creating company value is more difficult in a down econonomy. The article discusses six specific ways you can use strategic marketing and sales to build strong company value.

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in Company Value / Sales Model 0 comments
Company Value
February 13, 2019  by Christopher Ryan

Six Ways to Increase Your Company Value

Before we get too deep into the year, why not take one or more actions that can propel your company value to new heights? It’s not just about marketing and selling better, or about creating a better customer experience (CX). You have been doing these things for some time, so why not try something a […]

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in Company Value / Customer Experience 0 comments
September 26, 2012  by Christopher Ryan

How to Build Company Value in a Down Economy – Part Two

This article discusses specific ways that you can use marketing and sales to increase your company value, including lead management, website optimization and pull marketing.

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in Company Value / Lead Management / Pull Marketing 0 comments

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Latest Posts

  • Why I Have (Almost) Stopped Blogging
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  • Become a B2B Revenue Marketer or Get Left Behind!
  • To Connect with Elusive B2B Prospects, Turn Marketing and Sales into “Sherpas” for the Buyer’s Journey
  • How to Choose and Implement a Successful B2B Pricing Strategy

Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    How to Validate Your B2B Go-to-Market Plan

    My team and I are often asked to comment on – or do a more formal evaluation of – a product or business concept prior to launch. This may be part of a new venture concept or a new product line in an established business... » Read More

    Category: Marketing Plan , Sales Model

     

    Sales and Marketing Plans Need to be Aligned

    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are... » Read More

    Category: Marketing Plan , Sales Model , Sales Plan

     

    Why I Have (Almost) Stopped Blogging

    Quit Blogging
    Anyone who has recently visited my blog site at Fusion Marketing Partners will notice a lack of fresh content. I’ve always preached the doctrine of creating a steady stream of blog content to my clients so why aren’t I t... » Read More

    Category: B2B Marketing , Blogging

     

    Do You Need a New B2B Pricing or Packaging Model?

    B2B Pricing
    If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers. No matter h... » Read More

    Category: B2B Pricing

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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