Stats that Drive our ABM POV

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we see it: What drove our point of view on ABM? Find some of the key stats below. The B2B Purchase Journey has Large Buying Groups: 6.8 stakeholders per B2B purchase (CEB, now Gartner). It’s Largely Anonymous: 57% […]

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