B2B Brand

What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!

In a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should be asking to determine if your B2B brand is helping or hurting your company. Branding incorporates a number of elements (e.g. name, message, promise, graphic elements, etc.) but I will focus this message specifically on […]

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Customer Loyalty

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in 2018 – Part 1

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners interested in stabilizing, generating, and predicting revenue. It’s a sound strategy when you look at the stats on loyalty ROI. According to a recent study conducted by Astute Solutions, “Research shows that loyal customers are […]

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Big Idea

Your Brand Promise – Why You Need a Big Idea!

Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a […]

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6 Subtle Ways Social Media Impacts Client Experience

Millions of businesses use social media as a marketing tool to engage with others and promote their brands online. B2B companies are no different, and should be working hard on their social media strategies to boost profit margins and give clients the best possible experience. This very minute, around 30 million Facebook messages are being […]

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How to Be a Branding Rock Star

To paraphrase the Dicken’s classic, A Tale of Two Cities, I’ll cover the best of branding and the worst of branding, starting with the worst. I read a Chicago Tribune article two weeks ago about how the company that owns Devry University is changing its name to Adtalem Global Education.  The rebranding comes just months […]

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Eight Critical Brand Health Questions You Should Be Asking

Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is helping B2B clients “brand” their companies, products (or services) and create a personal brand for executives.  I’ve written a lot about the subject of branding, including my recent article for CustomerThink titled, Six Steps to […]

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