12 Quick B2B Sales and Marketing Fixes

At Fusion Marketing Partners, we sometimes deal with clients who have both longer-term strategic issues (business model, lead-to-revenue strategy, etc.) but also a need for tactical quick fixes in the areas of lead generation, revenue and so forth. In medicine, they refer to this as the “chronic” vs. “acute” condition. And the challenge when dealing […]

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How to Achieve Expert Status in B2B Marketing and Sales

On my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those who are perceived as being competent or proficient. The difference between these categories may not seem great but the rewards in terms of compensation, respect and self-determination can be substantial. This principle is true in […]

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How to Get Invited to the B2B Sales Dance

Why Market Awareness Often Trumps Sales Skills My friend and client, Richard Hoffmann, just published a really great white paper on behalf of his company, Trade Only Design Library (www.TODL.com). The purpose of the paper was to tell manufacturers how to grow their market awareness among the architecture and professional design community. I was intrigued […]

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Top 6 Ways that Marketing Supports B2B Sales and Revenue

Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What in the heck does sales want from us anyway?”  And the problem is, the sales department sometimes doesn’t know what it wants — or it changes what it asks for on some seemingly random basis. […]

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Does Your B2B Sales Model Need an Overhaul or a Tune-up?

When designing a new, or optimizing an existing, sales model, you will be faced with some tough but extremely important decisions. The lifeblood of your business is not only in creating valued products and services, but also the ability to acquire new customers at a low cost relative to the average transaction amount. When you […]

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