B2B PR Archives - B2B Marketing Blog

April 22, 2011 by Christopher Ryan

Outside-the-Box B2B PR Strategies

Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true […]

Four Rules for B2B Public Relations Success – by Christopher Ryan

We do a fair amount of public and media relations at Fusion Marketing Partners. And I did tons of B2B Public Relations throughout my prior life on the client side. While there are lots of moving parts with B2B PR, I believe that there are a few unassailable, always-to-be-followed rules that can help ensure a […]