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B2B Offer

November 21, 2013Last Updated: September 13, 2018  by Christopher Ryan

The Criteria of an Effective B2B Marketing Offer

This is part 1, Criteria of an Effective B2B Offer, of a two part blog series on B2B marketing offers. Click to view part 2 for additional ideas to strengthen your B2B offer.   B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. […]

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in B2B / B2B Marketing / B2B Offer 1 comments
September 13, 2013Last Updated: October 8, 2018  by Christopher Ryan

Criteria of an Effective B2B Offer – Part 2

This is part 2 of a two part blog series on B2B marketing offers. Click to view part 1 on Criteria of an Effective B2B Offer.   In my last blog post, I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer.  Keeping this […]

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in B2B / B2B Offer / Marketing Offer 1 comments

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Latest Posts

  • Fear of Loss – Understand your customer’s pain points
  • Six Ways to Increase Your Company Value
  • Escaping the “We Need a New Site” Hamster Wheel
  • Are You a Demand Creator or Demand Fulfiller?
  • Does it matter which customer experience metric you choose?

Most Popular Posts

     

    Are You a Demand Creator or Demand Fulfiller?

    Are You a Demand Creator or Demand Fulfiller?
    Is the primary purpose of your company and its products and/or services to create demand or fulfill demand? Perhaps you have never been asked this question. Perhaps your answer is: “I’m not sure.” In either case, let’s f... » Read More

    Category: demand creator, demand fulfiller

     

    Escaping the “We Need a New Site” Hamster Wheel

    Escaping the “We Need a New Site” Hamster Wheel
    Your boss doesn’t like how the website looks. Colleagues continually point out your competitors’ digital presence is on the bleeding edge (whatever that means). And the CEO won’t stop demanding a new site that “does SEO”... » Read More

    Category: Guest Expert Contributor

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing’s Role in Driving B2B Revenue
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing, Product Marketer, Product Marketing

     

    Use Pull Marketing for Easier and More Productive B2B Sales

    Use Pull Marketing for Easier and More Productive B2B Sales
    In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no one wants to talk to me. They don’t answer the phone, they don’t return my voice messages, and they almost never respon... » Read More

    Category: B2B Sales, Pull Marketing

     

    7 Tips for Implementing a New B2B Revenue Model

    7 Tips for Implementing a New B2B Revenue Model
    I write a lot about the importance of choosing the right B2B revenue model, including my most recent post, Does Your B2B Revenue Model Need an Overhaul or a Tune-up? However, while selecting the most effective way to gen... » Read More

    Category: B2B, B2B Revenue, Revenue Model, Uncategorized

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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