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B2B Offer

November 21, 2013September 13, 2018  by Christopher Ryan

The Criteria of an Effective B2B Marketing Offer

This is part 1, Criteria of an Effective B2B Offer, of a two part blog series on B2B marketing offers. Click to view part 2 for additional ideas to strengthen your B2B offer.   B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. […]

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in B2B / B2B Marketing / B2B Offer 1 comments
September 13, 2013October 8, 2018  by Christopher Ryan

Criteria of an Effective B2B Offer – Part 2

This is part 2 of a two part blog series on B2B marketing offers. Click to view part 1 on Criteria of an Effective B2B Offer.   In my last blog post, I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer.  Keeping this […]

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in B2B / B2B Offer / Marketing Offer 1 comments

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Most Popular Posts

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing , Product Marketer , Product Marketing

     

    Outbound Marketing versus Inbound Marketing

     “In marketing there are those who satisfy needs and those who create wants.” – Juan Carlos Castillo There was a time when the housewife relished the thought of a salesman knocking at the front door; excited to see the l... » Read More

    Category: Inbound Marketing , Lead Generation , Pull Marketing , Uncategorized

     

    CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

    Critical Thinking
    Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illogical... » Read More

    Category: Guest Expert Contributor

     

    8 Essential B2B Marketing Questions: Ignore these at your peril

    B2B Marketing Questions
    "Good questions outrank easy answers" - Paul Samuelson Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a g... » Read More

    Category: B2B Marketing , Lead-to-Revenue

     

    Top 6 Ways that Marketing Supports B2B Sales and Revenue

    Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What in the heck does sales want from us anyway?”  And the problem is, the sales department som... » Read More

    Category: B2B Sales , Revenue , Sales and Marketing

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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