6 Subtle Ways Social Media Impacts Client Experience

Millions of businesses use social media as a marketing tool to engage with others and promote their brands online. B2B companies are no different, and should be working hard on their social media strategies to boost profit margins and give clients the best possible experience. This very minute, around 30 million Facebook messages are being […]

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How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at. Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop and restart […]

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Hard Facts About B2B Marketing and Sales

One of the most frustrating things about being a B2B marketing and/or sales professional is that there are circumstances and environmental factors totally outside your control. I’ve seen truly great people seemingly stuck in situations where they are set up for failure. Medium.com had an interesting article from Larry Kim titled “11 Things You Can’t […]

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Secure Your Share of Rising B2B Marketing Budgets

The press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third straight year.  Marketing budgets increased to 12 percent of company revenue in 2016, up from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017. Only 14 […]

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