Win Win Strategy

B2B Marketers: How to be Best Friends with Sales Colleagues

Okay. I get that the title of this article is a little ambitious. However, there are things B2B marketers can do to achieve better alignment with their sales counterparts – leading to not only better results for the company, but also to better professional and personal relationships. It is all about achieving alignment, in terms […]

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B2B Marketing Questions

8 Essential B2B Marketing Questions: Ignore these at your peril

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs […]

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Online Thought Leader

Use Content Marketing to Establish B2B Thought Leadership

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes, a company is new to content marketing and sees the benefits of being a thought leader/branded authority but they aren’t sure how to get there. In other cases, the company has taken […]

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6 key Rules to Expand Your B2B Marketing Influence

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about this subject in 2011 and updated the material for my 2015 book, Winning B2B Marketing . And whether you are a one-person consulting shop, work for a mega corporation, or anything in between, you need […]

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6 Subtle Ways Social Media Impacts Client Experience

Millions of businesses use social media as a marketing tool to engage with others and promote their brands online. B2B companies are no different, and should be working hard on their social media strategies to boost profit margins and give clients the best possible experience. This very minute, around 30 million Facebook messages are being […]

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How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at. Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop and restart […]

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Hard Facts About B2B Marketing and Sales

One of the most frustrating things about being a B2B marketing and/or sales professional is that there are circumstances and environmental factors totally outside your control. I’ve seen truly great people seemingly stuck in situations where they are set up for failure. Medium.com had an interesting article from Larry Kim titled “11 Things You Can’t […]

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