In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when the best strategy is to pursue an aggressive content practice (including thought leadership), and times when the best approach is to focus on other areas of the business. Following are some of the questions and […]
A perfect “10.” For some women, this might elicit memories of the ultimate perfect score: Romanian gymnast, Nadia Comaneci at the 1976 Olympics in Montreal. For men, the ultimate example of perfection might be the never repeated 17-0 season that the Miami Dolphins had in 1972 – which included their path to Super Bowl glory. […]
I have been writing for decades, including sales strategies, proposals for products, web content, multi-million-dollar, global PR budgets, and a few books along the way. And as a long- time marketing and sales writer and communicator, I work as a marketing consultant to help my clients achieve their business and personal objectives.
Content creation has become a key factor in driving marketplace differentiation, revenue growth and brand awareness. However, as the practice continues to evolve and flourish as part of a solid B2B strategy, there has been an influx of badly written, ineffective content generated by businesses who lack awareness of how to execute powerful, purposeful material […]
It seems like everyone is talking about B2C and B2B content marketing. Marketers, sales reps, and business owners are becoming aware of the many benefits of propagating fresh and relevant digital content. But perhaps the most important content marketing benefit is the impact on the sales cycle. A relevant piece of content available to the prospect […]