B2B MarketingExceptional B2B Marketing
Strategy and Results

Join us for actionable business-to-business insight that will help you get B2B sales and marketing results. You will find many valuable ideas here across a broad spectrum of B2B marketing topics and issues.

 

Revenue Growth Barriers

Stop Making It Hard For People To Buy: Six Barriers That Prevent Revenue Growth

Perhaps you have a great product or service that has proven benefits for those fortunate enough to purchase from your company. However, you are not getting the marketplace traction or revenue growth you need, and competitors are grabbing what should be your market share. The tendency in such a scenario is to demand a better […]

Read More
B2B Customer loyalty and customer experience (CX)

Customer Loyalty: CEO’s #1 Focus to Protect Revenue This Year – Part 3

B2B Customer loyalty and customer experience (CX) Customer loyalty (CL) is the number one focus for many CEOs and business owners interested in stabilizing, generating, and predicting revenue. In fact, “research shows that loyal customers are worth up to 10 times as much as their first purchase.” Your company will tap into these kinds of […]

Read More
Win Win Strategy

B2B Marketers: How to be Best Friends with Sales Colleagues

Okay. I get that the title of this article is a little ambitious. However, there are things B2B marketers can do to achieve better alignment with their sales counterparts – leading to not only better results for the company, but also to better professional and personal relationships. It is all about achieving alignment, in terms […]

Read More
Brand and Customer Loyalty

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in the New Year – Part 2

Customer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs and business owners interested in stabilizing, generating, and predicting revenue. It’s a sound strategy when you look at the stats on loyalty ROI. A recent survey by Martech Today stated: “Customer satisfaction is more important […]

Read More

Is Your 2018 Lead-to-Revenue Plan Missing This Critical Ingredient?

Marketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive and measurable results in these categories defines job performance. However, many companies would benefit from a taking a step back to gain a holistic and top-down view of the entire lead-to-revenue (L2R) process. The lead-to-revenue […]

Read More
Customer Loyalty

Customer Loyalty: CEO’s #1 Focus to Protect Revenue in 2018 – Part 1

Unlocking the secrets of customer loyalty Customer loyalty (CL) should be the number one focus for CEOs and business owners interested in stabilizing, generating, and predicting revenue. It’s a sound strategy when you look at the stats on loyalty ROI. According to a recent study conducted by Astute Solutions, “Research shows that loyal customers are […]

Read More
Marketing and Sales Alignment

Marketing and Sales Alignment – 5 Steps to Get it Right

The relationship between marketing and sales is so crucial to a company’s success yet it is often less than ideal. In my company, we get to work with a fair number of CMOs and CSOs and while they are usually great at their individual jobs, they need to work together well to drive the revenue […]

Read More
Big Idea

Your Brand Promise – Why You Need a Big Idea!

Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a […]

Read More