Matching Wits with a Sales Lead Guru on Live Radio
Christopher Ryan
President at Fusion Marketing Partners
Christopher Ryan has 25 years of marketing, technology, and senior management experience. As both a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.
Latest posts by Christopher Ryan (see all)
- Overcoming Barriers to Marketing and Sales Alignment - October 18, 2018
- How to Get Lucky in Marketing and Sales - October 10, 2018
- How To Take On (And Beat) Large Competitors - September 27, 2018
I was lucky enough to hear that podcast this morning and it really helped me hone in on what I need to do this year to fix our lead generation/nurturing/sales cycle. As a marketer, it behooves me to listen when salespeople are not happy–they are the only revenue center in the company to many leaders– and my job depends on their enablement. This podcast and the accompanying report will help me and my teams ensure our processes and support for the sales teams–and in extension for our customers themselves–are at their best. If they’re not, I now have solid direction to fix them.
Thanks for the great comment Corinne. You are spot-on about listening to salespeople and the importance of sales enablement. Things work better for all concerned when revenue targets are met!
Chris