Guest Contributions by B2B ExpertsThis blog consists of the very best articles and blog posts we’ve curated from B2B experts across the web. These posts cover a wide variety of B2B business topics, however, we will ensure the focus remains on how great marketing B2B processes and programs lead to revenue growth – and insight on actions you can take to realize those improvements.
What would you think of a front line manufacturing manager failing to address problems that consistently cost millions of dollars in scrap and rework (not to mention customer sat problems because of missed deliveries)? Or an engineering manager that missed product launches that caused millions in lost revenue? Most people would say these are real […]
Today, I’m writing specifically to sales leaders, though the myth of more applies to anyone in sales. We are about to start a New Year, and I’m wondering…will your team hit this years’revenue goals or not? If your answer is yes, congratulations! You can stop reading. No. Wait. Read on because there are lessons to […]
Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? This is almost as much as the combined valuation of Facebook and Google ($2.1 trillion). Forty-four […]
The time seems right to take a moment and reflect on the evolution of the Marketing Operations (Ops) role. Only a few years ago, the scope was typically Marketing project management and/or Marketing governance. With the increased pressure on Marketing to measure its value and contribution, Marketing Performance Management (MPM) and be more agile, the role of […]
Three Business Health Problems Your B2B Sales Organization is Telling You It would be great if sales whispering was talking to your prospects just right so they magically purchase. In actuality, it is a bit more introspective: Listening to and recognizing the hidden problems of lost deals, stalled engagements, wasted effort and reactivity in your […]
As sales people, our goal is to become the “go-to” resource for our customers in helping them solve their business problems. We want to position ourselves as trusted advisors to our customers. But customers aren’t responding, increasingly, they rely on other resources for help in solving their business problems. CSO Insight’s 2018 Buyer Preferences Survey […]
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to […]
Failing to see the difference in value between a long-time customer and a fresh acquisition undermines brands on a regular basis. This tends to stem from viewing business decisions as isolated incidents, which is a flawed perspective — any given arrangement is just one link in a lengthy chain. The need to understand and […]
Packaging a product effectively is important. It entices consumers to buy your product even without actually seeing what’s inside or knowing how it works and it’s the packaging who will do that job. This explains why the total value of packaging worldwide is at $851 billion in 2017 and is expected to increase up to […]
Good customer management practices to protect your customer relationships Just like my teenage son can be completely lovable one second and a horror the next, we as marketers and consultants need to steel ourselves for the inevitable “mood swings” among potential people we want to work with and customers we already serve. Good customer relationship […]