B2B Revenue GrowthGuest Contributions by B2B Experts

This blog consists of the very best articles and blog posts we’ve curated from B2B experts across the web. These posts cover a wide variety of B2B business topics, however, we will ensure the focus remains on how great marketing B2B processes and programs lead to revenue growth – and insight on actions you can take to realize those improvements.

 

Real Cost of Salesperson

The “Real Cost” Of A Salesperson

What would you think of a front line manufacturing manager failing to address problems that consistently cost millions of dollars in scrap and rework (not to mention customer sat problems because of missed deliveries)?  Or an engineering manager that missed product launches that caused millions in lost revenue? Most people would say these are real […]

Read More
Sales Myth

The Myth of More in Sales

Today, I’m writing specifically to sales leaders, though the myth of more applies to anyone in sales. We are about to start a New Year, and I’m wondering…will your team hit this years’revenue goals or not? If your answer is yes, congratulations! You can stop reading. No. Wait. Read on because there are lessons to […]

Read More
Marketing Operations

The Evolving Role of Marketing Operations

The time seems right to take a moment and reflect on the evolution of the Marketing Operations (Ops) role. Only a few years ago, the scope was typically Marketing project management and/or Marketing governance. With the increased pressure on Marketing to measure its value and contribution, Marketing Performance Management (MPM) and be more agile, the role of […]

Read More
help customers

Customers, Looking For Help In Other Places

As sales people, our goal is to become the “go-to” resource for our customers in helping them solve their business problems.  We want to position ourselves as trusted advisors to our customers. But customers aren’t responding, increasingly, they rely on other resources for help in solving their business problems.  CSO Insight’s 2018 Buyer Preferences Survey […]

Read More
Call to action

Perfecting Your Digital Call-To-Action (With Examples!)

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to […]

Read More
Grumpy teen

Are Your Marketing Clients Acting Like Grumpy Teens? Three Reasons Why

Good customer management practices to protect your customer relationships Just like my teenage son can be completely lovable one second and a horror the next, we as marketers and consultants need to steel ourselves for the inevitable “mood swings” among potential people we want to work with and customers we already serve. Good customer relationship […]

Read More