Guest Contributions by B2B ExpertsThis blog consists of the very best articles and blog posts we’ve curated from B2B experts across the web. These posts cover a wide variety of B2B business topics, however, we will ensure the focus remains on how great marketing B2B processes and programs lead to revenue growth – and insight on actions you can take to realize those improvements.
Marketing, you’re going to need different metrics if you want to prove your contribution to Growth. In our recent poll, “growth” received 100% of the responses for Marketing’s top priority this year. The second question asked, “What metrics (select all that apply) is your Marketing organization currently using to report on its contribution to the business?” […]
Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we see it: What drove our point of view on ABM? Find some of the key stats below. The B2B Purchase Journey has Large Buying Groups: 6.8 stakeholders per B2B purchase (CEB, now Gartner). It’s Largely Anonymous: 57% […]
4-Part series on how to create a frictionless experience In Part Two you put yourself in the mind of your customer, following the white rabbit down your conversion funnel and listing elements of friction. We also discussed several methods to gather more information by talking with stakeholders, interviewing customers and analyzing your website metrics. Life is increasingly […]
The modern organization is defined by stress. The workplace doesn’t just have stress, it’s saturated with it. There is ‘good’ stress – the kind that motivates people and is an integral part of any busy working life. And then there is bad stress – the kind that impacts people and erodes at organizational productivity. Organizational […]
Branding is a powerful and highly efficient marketing strategy, but even a good brand needs to promote itself to gain visibility and recognition. That’s easier said than done, especially since the online market is overcrowded with other businesses that are attempting to do the same. Moreover, smaller brands may not always have a large enough […]
4-Part series on how to create a frictionless experience In Part One we defined customer friction as anything that causes your customer to hesitate or completely leave your conversion path. We also discussed how millennials are leading the demand for frictionless experiences. For the future state of your business it’s vital for you to reduce customer friction, […]
A 100% agreement, we don’t see that very often in survey results. But “growth,” especially organic growth, was the first or second choice by everyone who responded to the first question in our recent three-question poll, “What’s the top priority for your Marketing organization in 2018?” The response reflects the findings in the CMO Council […]
We’re living in the golden age of sales enablement technology, and innovative companies are taking advantage of this reality by freeing their reps to engage in more value-added activities with key prospects. Effectively deploying various sales enablement techniques can have positive ramifications across nearly all of your sales processes, and it can also transform your […]
Explore this 4-Part series on how to create a frictionless experience Friction is anything that causes your customer to hesitate as they move through (or completely leave) your conversion funnel or your company. Whether you’re B2C or B2B, selling a product or a service, creating a frictionless experience for your customer is essential to longevity, […]
GDPR Took Effect on May 25, 2018 Why B2B Marketers Must Address GDPR Most B2B companies leverage online marketing as a key element of their B2B Marketing Strategy. In fact, online lead generation can be a powerful contributor to the sales pipeline. But when your offers are online, you attract visitors from across the world. […]