Guest Contributions by B2B ExpertsThis blog consists of the very best articles and blog posts we’ve curated from B2B experts across the web. These posts cover a wide variety of B2B business topics, however, we will ensure the focus remains on how great marketing B2B processes and programs lead to revenue growth – and insight on actions you can take to realize those improvements.
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some action to […]
Failing to see the difference in value between a long-time customer and a fresh acquisition undermines brands on a regular basis. This tends to stem from viewing business decisions as isolated incidents, which is a flawed perspective — any given arrangement is just one link in a lengthy chain. The need to understand and […]
Packaging a product effectively is important. It entices consumers to buy your product even without actually seeing what’s inside or knowing how it works and it’s the packaging who will do that job. This explains why the total value of packaging worldwide is at $851 billion in 2017 and is expected to increase up to […]
Good customer management practices to protect your customer relationships Just like my teenage son can be completely lovable one second and a horror the next, we as marketers and consultants need to steel ourselves for the inevitable “mood swings” among potential people we want to work with and customers we already serve. Good customer relationship […]
I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life […]
Demand Gen Report hosted its “Business Insight sand Intelligence” webinar series this week. Triblio’s CEO Andre Yee, former SVP of Product at Eloqua, presented “The Secret Ingredients to a Winning ABM Blueprint.” Read more about how he sees the evolution of MarTech and 4 new rules for the modern B2B landscape below. “It’s not about hitting your […]
Seven Strategies to Accelerate Revenue Growth In its most basic form, Sales Transformation is ensuring you have equipped your sales team with the best skills, tools and sales infrastructure to enable successful and profitable sales campaigns. According to Wikipedia, sales transformation is a form of change management—realigning how assets and people are used to restructure a […]
4-Part series on how to create a frictionless experience In parts one through three we looked at the role friction plays in customer decisions and what you can do to reduce customer friction to increase conversions and loyalty. Now it’s time to consider your employees. At the heart of your customers’ experiences are your employees. […]
Think developing a go-to-market strategy is the sole responsibility of your marketing department? If so, you’re setting yourself up for failure. A comprehensive strategy includes much more than just marketing messages. To be effective, it must include participation from across your company, including these nine areas of focus: 1. Target Market/Customer: If you are developing […]
Launching an app is one of the best things you could do for your business. An app presents a unique channel with which you can communicate with your customers and provide them with services that you might not have been able to supply through more traditional avenues (like a dedicated hotline or website perhaps). However, […]