Building Your Brand of Gold
There is a lot of conversation circulating about building your personal brand. If you take a look online, you might see personal branding defined 1 as “the practice of people marketing themselves and their careers as brands,” with terms like “self-packaging” thrown into the mix.
But, the discussion about personal branding is fairly superficial; what people are really talking about is having a digital brand. Digital branding can significantly influence how prospects view you, but it’s not the only thing that’s important when it comes to personal branding. There is a multi-facet process that starts with six impressions. Each impression forms an important piece of the puzzle to truly building a brand of gold.
In this ebook here is what you will learn:
- Ensure that your digital presence is strong and as credentialing as it can be.
- Spend time reaching out to people with written communication or over the phone, and make sure your messages are well thought out, respectful, and professional.
- When you engage with a prospect, make sure that you know something about their business, and can speak about business in general terms.
- Build trust in the relationship by being consistent, being honest, and following up.
- Put yourself in the buyer’s shoes and use empathy to understand their world.
- And finally, make sure that your deals end with a win-win outcome where both parties are happy. This is what it takes to build a brand of gold.
And, oh yes, make it enjoyable!
So make sure you have got your brand covered in a holistic fashion and see what difference it makes to your interactions.
Note: this article originally appeared on LinkedIn, January 29, 2019.
Pipeliner CRM and Publisher and Executive Editor of Sales POP! Online Sales Magazine. John provides strategic direction to Pipeliner to increase market penetration through effective direct and channel sales strategies while ensuring that the organization is aligned with its target buyers. Pipeliner CRM continues to deliver optimum value to salespeople, sales managers, and business executives. Learn more at www.salespop.net.