11 Rules You Must Follow to Be a LinkedIn Marketing Master

At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull […]

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Social Media Marketing: What Not to Do

I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  The other side of this coin is a list of things that are harmful or counterproductive – in other words, stuff you should refrain from doing. Don’t become a nuisance.  Communicating with people […]

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Creating Different Social Media Personas

No one would think of visiting the President of the United States in jeans and their favorite rock concert T-shirt. The Oval Office itself deserves respect. The different social media communities on the Web have their own conventions as well. Think of one of the most prevalent business social media platforms: LinkedIn is a community for […]

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Don’t Drop Your Drawers on the Web

The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. A little vigilance is in order. […]

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Getting Noticed – In a Good Way

Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to […]

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