B2B Marketing Cold Calling – The Pros and Cons

Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue.  Here are some of the plusses and minuses. Pros of Cold Calling: If you […]

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Sales Lead Generation – by Christopher Ryan

I talk to a lot of B2B marketers, CEOs and business owners and get to hear about the difficulties they are experiencing in sales lead generation and management. These companies have a crying need to get sales leads in large quantities to feed their hungry sales forces. While every situation is unique, there are four problems that we see repeatedly: 

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