Process Optimization

The Importance of Efficient Processes in Revenue Growth

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement etc., but in my experience, unless you get the processes right, even the best people and technology will just help you fail faster and more expensively. This is why we always recommend that our clients start with […]

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B2B Revenue Model

7 Tips for Implementing a New B2B Revenue Model

I write a lot about the importance of choosing the right B2B revenue model, including my most recent post, Does Your B2B Revenue Model Need an Overhaul or a Tune-up? However, while selecting the most effective way to generate revenue (at a reasonable price) is important – how you implement that revenue model is crucial. […]

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