How to Expand Your Circle of Marketing Influence by Christopher Ryan

Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.  As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. Those nearest to the core are loyal, lifetime customers, […]

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Is Social Media a Marathon or a Sprint? – by Christopher Ryan

 I have seen a repeated pattern when it comes to using social media in B2B marketing.  A company executive or marketing manager drinks the social media Kool-Aid and decides to make it a big part of their pull marketing strategy.  The next thing you know, he or she is posting, tweeting, responding, bookmarking and otherwise […]

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Five Characteristics of a Good B2B Marketer by Christopher Ryan

A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?”  After taking a little time to think about this subject, here are my top […]

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How Pull Marketing Overcomes Marketing Clutter – by Christopher Ryan

I suspect that I am not the only one who is frustrated by the increasing amount of advertising clutter. Watching television has become increasingly painful as it seems to be little bits of content (entertainment) interspersed with dozens of commercials.  Talk radio is even worse, with 45-50 percent of the airtime devoted to the non-talk […]

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Use Social Media and Pull Marketing to Generate Business

Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.” When I founded Fusion Marketing Partners, my objective was […]

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Creating Different Social Media Personas

No one would think of visiting the President of the United States in jeans and their favorite rock concert T-shirt. The Oval Office itself deserves respect. The different social media communities on the Web have their own conventions as well. Think of one of the most prevalent business social media platforms: LinkedIn is a community for […]

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Manic Depressive or Social Media Maniac?

Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. No One Home They don’t post to […]

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The Four Pillars of B2B Marketing Success

The Pareto Principle as Applied to B2B Marketing According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. As I mentioned in an earlier post, Pareto observed […]

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Getting Noticed – In a Good Way

Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to […]

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