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Pull Marketing

December 26, 2012Last Updated: January 16, 2013  by Christopher Ryan

Marketing Game Changers for 2013

It’s the season for wrapping up the old year and prepping for the next. I hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Here are six ideas to get you started: 1.  Understand your sales lead […]

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in Leads / Marketing / Pull Marketing / Sales leads 3 comments
October 24, 2012  by Christopher Ryan

Creating an Effective B2B Marketing Machine

A B2B Marketing Machine is much more powerful and effective than traditional marketing methods. This article discusses four key attributes of the B2B marketing machine and how you can implement them to achieve better results.

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in B2B Marketing / Pull Marketing 1 comments
October 3, 2012  by Christopher Ryan

How to Recognize and Reward a Great Marketing VP

Great Marketing VPs are an important factor in the success of large and small companies. This article discusses four important characteristics of strong marketing leaders.

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in Marketing VP / Pull Marketing / Sales leads 0 comments
September 26, 2012  by Christopher Ryan

How to Build Company Value in a Down Economy – Part Two

This article discusses specific ways that you can use marketing and sales to increase your company value, including lead management, website optimization and pull marketing.

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in Company Value / Lead Management / Pull Marketing 0 comments
May 30, 2012  by Christopher Ryan

B2B Marketing Strategy: Inform and Educate

This article talks about the benefits of pull marketng and why it is a better B2B marketing strategy than the annoying and ineffective push marketing. The key is to inform and educate your prospects before you try to sell them.

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in B2B Marketing / Marketing Strategy / Pull Marketing 2 comments
May 23, 2012  by Christopher Ryan

The 105 Day Marketing Turnaround

Companies of all sizes face the prospect of transforming their marketing with a more effective strategy. This article discusses the steps necessary to achieve a complete B2B marketing turnaround in 105 days.

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in Marketing / Marketing Strategy / Pull Marketing 1 comments
May 15, 2012  by Christopher Ryan

Use Pull Marketing to Communicate with the SMB Market

In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt […]

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in Pull Marketing 3 comments
March 23, 2012  by Christopher Ryan

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Timing is an important consideration in B2B marketing. B2B companies can use proven lead nuturing, pull marketing and social media techniques to stay in touch with prospects until they are ready to engage in the sales process.

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in B2B Marketing / Pull Marketing / Social Media 3 comments
March 15, 2012  by Christopher Ryan

B2B Marketing Game Changing Ideas

This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.

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in B2B Marketing / Marketing Strategy / Pull Marketing 7 comments
February 7, 2012  by Christopher Ryan

Social Media – Can It Be Used to Generate Leads and Revenue?

Social media has caused a debate about whether this pull marketing technique can be used to generate leads and produce revenue. This article talk about the author’s experience in generating B2B leads and revenue by using social media and pull marketing strategies.

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in Lead Generation / Pull Marketing / Social Media / Social Media Marketing / Social Networking 3 comments
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    CRITICAL THINKING AND PROBLEM SOLVING: DO THIS FIRST IN SALES!

    Critical Thinking
    Has this ever happened to you? You offer a perfectly good, logical solution that meets your buyer’s needs. But the buyer says “no.” It just doesn’t make sense. Stupid buyers… Or maybe it’s not that buyers are illog... » Read More

    Category: Guest Expert Contributor

     

    Product Marketing’s Role in Driving B2B Revenue

    Product Marketing
    Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps I value it higher because I’ve had a product marketing role at several major sof... » Read More

    Category: B2B Marketing, Product Marketer, Product Marketing

     

    7 Tips for Implementing a New B2B Revenue Model

    B2B Revenue Model
    I write a lot about the importance of choosing the right B2B revenue model, including my most recent post, Does Your B2B Revenue Model Need an Overhaul or a Tune-up? However, while selecting the most effective way to gen... » Read More

    Category: B2B, B2B Revenue, Revenue Model, Uncategorized

     

    Use Pull Marketing for Easier and More Productive B2B Sales

    Pull Marketing
    In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no one wants to talk to me. They don’t answer the phone, they don’t return my voice messages, and they almost never respon... » Read More

    Category: B2B Sales, Pull Marketing

     

    What goes into a business model?

    In 1904, King Gillette, the founder of Gillette Razors, not only invented, through patents, the razor, the blade and the combination of the two but King Gillette invented a new business model. The business model, known t... » Read More

    Category: Guest Expert Contributor

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The Expert’s B2B Revenue Growth Playbook by Christopher Ryan
Just How Many Sales Leads Do You Need?
SWOT Analysis to Pinpoint Your B2B Marketing Strengths and Weaknesses
TurboCharge Your Lead Generation Engine
Producing Big Results with a Small Marketing Budget
TurboCharge Your Lead Generation Engine
Driving More B2B Leads with Customer Testimonials and Online Reviews
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