At the end of each year, my team and I publish a report on the major B2B marketing and sales trends. The idea is not to show how smart we are but rather to provide ideas you can start using immediately to grow your business. Feel free to download the full report. Trend 1 – […]
I just read an interesting article by Dillon Baker published in The Content Strategist. It’s titled 13 Stats That Should Terrify CMOs . These trends should not only terrify CMOs, but also CEOs, CFOs and CSOs. In fact, anyone with a “C” as the first letter of their title should be concerned. You can read […]
At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. The purpose or the report is to provide information that is timely and actionable. You can read […]
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work […]
One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals. For the past couple of years, we have been publishing […]