Marketing Statements that Show Your Company is Out of Touch

As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right […]

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Patience and Persistence – A Powerful Combination in Marketing

As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience.  Here are some examples of when to practice persistence. Be […]

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Are Your Marketing Claims Believable?

Today’s post was motivated by an unsolicited email I received from an outsource payroll company, that made the following two claims: If your business has fewer than 20 employees, statistics have shown that you can save money by outsourcing your payroll operations. On average, 40% of the entire administration time of a small business deals with […]

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