Crisp Sales and Marketing Execution – A Key to B2B Success

Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for naught if the sales and marketing execution part of your go-to-market activities is flawed. Unfortunately, this is the case with many companies. For example, MarketingSherpa states that only about one quarter of B2B companies have […]

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Marketing Specialist or Generalist – Which do You Need?

One of my favorite business writers, Bob Bly, published an intriguing article in an October, 2015 newsletter on the topic of whether a marketing generalist or specialist is preferable. Bly opened his article as follows: Robert Heinlein, the great science fiction writer, despised the idea of specialization. “Specialization is for insects,” wrote Heinlein. “A human […]

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B2B Marketing: Know the Trends, Pick the Right Strategy

What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work […]

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Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy

Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral. You convene some hasty brainstorming sessions and your marketing or PR person […]

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Marketing Statements that Show Your Company is Out of Touch

As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right […]

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