The beginning of a new year is always a great time to evaluate the results of the previous year and plan for more success in the coming year. All of us want to achieve our full potential, for both ourselves and our organizations. Yet, many of us don’t reach even a fraction of what we […]
Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for naught if the sales and marketing execution part of your go-to-market activities is flawed. Unfortunately, this is the case with many companies. For example, MarketingSherpa states that only about one quarter of B2B companies have […]
One of my favorite business writers, Bob Bly, published an intriguing article in an October, 2015 newsletter on the topic of whether a marketing generalist or specialist is preferable. Bly opened his article as follows: Robert Heinlein, the great science fiction writer, despised the idea of specialization. “Specialization is for insects,” wrote Heinlein. “A human […]
What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work […]
Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral. You convene some hasty brainstorming sessions and your marketing or PR person […]
This article talks about the benefits of pull marketng and why it is a better B2B marketing strategy than the annoying and ineffective push marketing. The key is to inform and educate your prospects before you try to sell them.
Companies of all sizes face the prospect of transforming their marketing with a more effective strategy. This article discusses the steps necessary to achieve a complete B2B marketing turnaround in 105 days.
Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer. Yet, our marketing efforts are often focused on selling the whole enchilada to the customer on their first experience with us. This is […]
As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right […]
This article discusses seven B2B marketing strategies that can lead to major improvements in marketing or sales performance.