Marketing Motivation Archives - B2B Marketing Blog

July 16, 2014April 21, 2015 by Christopher Ryan

B2B Appeals that Motivate Action

Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a […]

In B2B Marketing Your Job is to Motivate – by Christopher Ryan

Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these outcomes are good, but they are not the reason we marketers should spend so much time thinking about our creative platform. Rather, our goal is to drive action. That action may […]