B2B Marketing: The Importance of Blocking and Tackling

I talk often about the importance of creating a “marketing machine”. By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. There is both an art and science to creating an effective B2B marketing machine. The art comes in devising powerful brand messaging […]

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A Dose of Reality in B2B Marketing – by Christopher Ryan

Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  This is not to say that you shouldn’t carefully plan.  But the fact is that things don’t always turn out the way you plan (just ask Napoleon about a place called Waterloo).  For example, the list is […]

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Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan

Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.”  So what exactly do we mean by this term and why did we choose it as our company mantra?  And why do you need such an animal as a marketing and sales machine? There are a […]

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