What problems are your buyers looking to solve? Like you, I’m frequently bombarded by online ads and self-promoting emails from companies trying to convince me to buy their products. The drumbeat of self-promotion is incessant. And like you, I ignore the vast majority since they’re not relevant to my current business needs.
Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results in each of these […]