The relationship between marketing and sales is so crucial to a company’s success yet it is often less than ideal. In my company, we get to work with a fair number of CMOs and CSOs and while they are usually great at their individual jobs, they need to work together well to drive the revenue […]
The leads and customers you get this month may not come from something you did this month, but rather something that you did last month, last year or even five years ago. Our expectations are that our marketing and sales efforts will be rewarded in a timely fashion. But the reality is quite different. The […]
Not sure about you, but I am at a place in my life where I would choose more time over more money. The list of things to do grows longer and the time seems to pass more quickly. And while many marketing and sales managers wish for bigger budgets, sometimes what we really need is […]
Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example:
Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results in each of these […]
Sometimes the smallest action can have a large impact on your ability to achieve marketing success. This article covers six specific things you can do to take small actions and achieve big marketing success.